Category Archives: Marketing

Marketing Workshop: Growing Your Business With Existing Customers

Complete the following questions to qualify the potential needs of your existing customers: 1. Write down the name of an existing customer. 2. What is the nature of their business? 3. Who are their customers? 4. Where is their market … Continue reading

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Marketing Workshop: Identifying Prospects

Complete the following questions to identify customer sources: 1. List the business clubs and associations that your customers might frequent? Example: Rotary Club, Golf Club, Swimming Club etc. 2. List online telephone books or directories where potential customers could be … Continue reading

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Marketing Workshop: Identifying Your Competitive Advantage

Complete the following questions to identify your competitive advantage: 1. What do you have that your competitors don’t have? Example: same day service, better pncing, free cup of coffee 2. What do we have that our competitors have but ours … Continue reading

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Marketing Workshop: Identifying Your Market

Complete the following questions to identify the market you are serving: 1. List the products and service you sell. Don’t be too detailed and write them in broad terms; Example: computers, computer software, computer accessories, printers, modems, Internet access, technical … Continue reading

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