Monthly Archives: April 2011

Marketing Workshop: Growing Your Business With Existing Customers

Complete the following questions to qualify the potential needs of your existing customers: 1. Write down the name of an existing customer. 2. What is the nature of their business? 3. Who are their customers? 4. Where is their market … Continue reading

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Marketing Workshop: Identifying Prospects

Complete the following questions to identify customer sources: 1. List the business clubs and associations that your customers might frequent? Example: Rotary Club, Golf Club, Swimming Club etc. 2. List online telephone books or directories where potential customers could be … Continue reading

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Marketing Workshop: Identifying Your Competitive Advantage

Complete the following questions to identify your competitive advantage: 1. What do you have that your competitors don’t have? Example: same day service, better pncing, free cup of coffee 2. What do we have that our competitors have but ours … Continue reading

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Marketing Workshop: Identifying Your Market

Complete the following questions to identify the market you are serving: 1. List the products and service you sell. Don’t be too detailed and write them in broad terms; Example: computers, computer software, computer accessories, printers, modems, Internet access, technical … Continue reading

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Brain Reward Systems: A Critical Review

The discovery by Olds & Milner in 1954 that animals with chronically implanted electrodes in the septal region of the brain will initiate operant responses similar to those elicited by naturally rewarding stimuli has generated enormous interest in the biological … Continue reading

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